Tax prep is exactly that - preparing a return. Yes, a good tax prep professional - whether a bookkeeper or CPA or EA - will ensure you maximize deduction... heck, you can run your return through any of the "free file" software packages and they will "optimize" your return. But that is based on what you have already done for the year. Running a return optimizer is not the same as analyzing your business and personal returns and creating an action plan to reduce your future tax burden. Tax planning looks forward. 

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